So the question of whether I’m any good at promoting my books on the web came up. Hmm, kind of.
The thing is, I’m in that enviable position of knowing how to market a thing — be it a product or a service — which I routinely advise my clients on, through my business, Octane. However, it’s because I know what’s involved, and the amount of effort required, that I often hire people to do it for me. Lazy? Not really. I have better things to do with my time — like write.
So, in answer to the aforementioned question, I had this to say…
Earth Day — my first novella — has it’s work cut out, competing with an internationally recognised day of hope of unity. A big ask any day of the week.
Lucidity — another novella — faces a similar mountainous challenge, going up against a slew of definitions and expositions on dream interpretation, therapy et cetera. Dream on?
On a lighter note, A Darkening of Fortune — my first major novel — fares better, which is to be expected, given it’s uniqueness (I’m not aware of anything else occupying that particular wording or phrase), and I rightfully dominate page 1 of Google, through Smashwords, Goodreads, Twitter, my own website, and Amazon.
By day, I’m a web developer with a background in SEO, so I know what I’m up against. However, even though I know what makes for a good ranking, I’m not going to “sculpt” the name of my novels to game the rankings, because that’s kind of placing the cart before the horse — no-one is going to become a best seller because they rank high on Google, but they’ll sell more via a good Google search results ranking once they’re a best seller.
Of course, you may have very different results.